Jamie Goossens

 

Overview of project and its purpose

The online advertising project will be focused on purely Sports Hampshire Tennis.

The project will aim to get individuals of all ages and ability, interested and involved in the Sport Hampshire Tennis Program. Furthermore, there is the aim to gain user emails and personal details, which will be used for direct engagement. The project will also aim to create an online community for Sport Hampshire Tennis users.

 

Context of project

The project will consist of a Banner advertisement, which, will link to a microsite for Sports Hampshire Tennis. On the microsite, there shall be links to both a newsletter signup and facebook. Futhermore, an embedded video will be on the site to engage users and excite them about Tennis in their area. Users will also be able to view the local "Places to Play" to gain an overview of local areas where they can potentually play.

A competition prize will be used to incentivise users to hand over their email addresses. Newsletters will welcome the users to Sport Hampshire Tennis and later be used to send them regular emails of Tennis timetables.

 

The social network Facebook, will be used to interact and engage with users and Sport Hampshire Tennis players. Current news and general tennis talk with create a Sports Hampshire Tennis community over social media, it will too, highlight the social factor that the Sport Hampshire Tennis program provides.

 

To view the project - click here

 

Twitter:

@jamiegoossens