Project Overview:
This campaign is meant to inspire people to become a part of a rowing club. Active people tend to be happier and more determined to achieve great things in life. Whatever age and lifestyle, rowing is for everyone. It is all about having fun, making friends and being healthy. Once you try it, you will love it.
The microsite allow users to discover different types of rowing. It also provides a list of clubs in Hampshire & IOW. An interest in rowing will be generated from a banner ad and Facebook page which take users to the microsite. Comments and photos on Facebook will make the overall experience very social. It will be easy to keep updated on news and other rowing - related information.
Instructions:
The project consists of three rich media assets:
1. Bannner ad - Click here
2. Microsite - Click here
3. Facebook Page - Click here
Twitter:
@iwantedmyname